VIDEO REVIEW: MenEnd Is Into "Oblivion" This Summer

MenEnd Is Into "Oblivion" This Summer


Spanish-born, Santa Cruz-based Pop/A&R artist MenEnd brings his innovative sound with his new single, "Oblivion". "Oblivion" illustrates MenEnd’s incredible vocal talents as well as his ability to captivate the listener with his lyrics. The single also shows his growth from his previous singles, "My Side" & "All This Talk", released earlier in 2016.

A new take on the slow jam with a timeless quality, MenEnd pulls the listener in with a fresh sound, mixing elements of Spanish R&B, Latin-Pop, and Modern Electronic Pop. MenEnd mesmerizes with his vocals as he calls out to lost-loves, new connections, and ones-that-got-away in a cool combination of hypnotic lyrics and trance-like melodies. The single is poised to be the viral hit of the summer.

Born Javier Toledo in Madrid (Spain), MenEnd taught himself how to sing, play guitar, and produce as a kid. After catching the eye of a Sony Music executive, MenEnd decided to pursue a career in music full-time. Influenced by artists like Chris Brown, PartyNextDoor, and BlackBear, MenEnd's ushering in a unique touch to his artistry.

As MenEnd states, "I wrote and produced my song Oblivion in Santa Cruz, CA while exploring the insights of a character who doesn’t know how to be in a relationship. This character (embodied by myself on the video) gets loose when he drinks and goes to the clubs, isn’t loyal to his girl and flirts with many women. As soon as I finished recording the track I knew I wanted it to be my single and my first professional video. After I started working with LA-based management and consulting firm On The Grind Management, we both agreed that this would be the best choice for my debut single from my upcoming project".

MenEnd teamed up with fast-rising director, Visual SZN, for the music video ofOblivion which surly emulates the innovative style that MenEnd exemplifies. “Oblivion” is the first single from his upcoming EP; Ominous Kid. More information on this next release, upcoming events and an exclusive listening session will be announced very soon.

#MenEnd #Oblivion