50 Cent Launches New Underwear Line

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Rapper and actor 50 Cent has taken his business endeavors to what lies underneath. 

According to HipHollywood, the "Power" producer recently launched an underwear line for men called Frigo Crown.

50 Cent said his inspiration for the line came from the idea of the hierarchy of living, which is why you will see the crown as a constant throughout the designs.

50 received investments from Derek Jeter, Carmelo Anthony of the New York Knicks and music producer Timberland for the new underwear brand.

Frigo Crown will be available in stores this Summer. The underwear will start at $100.
Tamara M. Anderson